Aug 29, 2022
Connie's motivational quote for today is by Sylvia Plath: “And by the way, everything in life is writable about, if you have the outgoing guts to do it, and the imagination to improvise. The worst enemy to creativity is self-doubt."
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Two years ago, I wrote my book, ESP (Easy Sales Process): 7 Steps to Sales Success, which became a #1 international bestseller. It was exciting to create something that would help other business owners and salespeople grow their revenue using my proven 7-step process that has worked for me for 4 decades.
The ripple effect of the book was astonishing to me. It was a great authority builder but also a great marketing tool to showcase my business, my expertise, and how I could help and support others to make more sales, more money, and do it all through a place of love, care, and respect. It was so powerful and humbling!
At the time, I didn’t know that publishing a book should have been a critical piece of my business plan all along. I had a blind spot about what marketing was and how to create a marketing strategy using a book.
Melanie and I are going to help us understand marketing and how to implement a plan that gets results.
About Melanie Herschorn:
Melanie Herschorn wants to make your book and brand sparkle online. As a book marketing strategist for coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to create clear messaging and content that shines a light on their individuality, skillsets, and books.
With her unique combination of entrepreneurship, award-winning journalism, and PR experience, Melanie guides her clients to attract and nurture leads and position themselves as industry experts. Her new book, You Wrote The Book, Now What? The Nonfiction Author's Guide to Amplifying Your AUTHORity, launches next year. She also loves to provide book marketing tips and interview authors on her show, AUTHORity Marketing LIVE!
How to Get in Touch With Melanie Herschorn:
Program: Amplify Your Authority
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Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success
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