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Changing The Sales Game


Feb 6, 2023

Connie's motivational quote for today is by Leo Burnett: “Make it simple.  Make it memorable. Make it inviting to look at. Make it fun to read.”

 

Watch this episode on YouTube.

 

Check Out These Highlights: 

I am so excited today to speak with my guest, Park Howell, about sales and how we can leverage and perfect our business story using the three forces of the story - agreement, contradiction, and consequence that our primal, pattern-seeking, cause-and-effect, decision-making buying brain loves.  

 

Pushing your offer is just not cool to do because it’s icky.  Using a framework like Park will share with us is brilliant and makes sales growth easy to accomplish!

 

Park and I will dig into how heart-centered sales leaders can use the ABT (And, But, Therefore) agile narrative framework to clarify your stories, amplify your impact, and simplify your life.

 

About Park Howell:

Park is known as The World’s Most Industrious Storyteller, having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and now consults, teaches, coaches, and speaks internationally to help business, sales, and marketing leaders excel through the stories they tell. He is the host of the popular weekly Business of Story podcast, ranked among the top 10% of downloaded podcasts worldwide. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business.

 

How to Get in Touch With Park Howell:

 

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