Changing The Sales Game

Sep 8, 2026

In today’s episode, you’ll discover:

1. What it means to change personalities in a business transaction right at the goal line,
2. What’s broken about how most companies handle deal negotiation, specifically discounting.
3. The Four Levers: where they come from, and why they are universal.

To support these three...

Sep 1, 2026

In today’s episode, you’ll discover:

1. Why working harder, selling more, and relying on personal effort alone won’t create scalable success—and why the real breakthrough comes from building a system other people can duplicate.
2. How to turn rookies into leaders who multiply leaders and create teams that grow...

Aug 25, 2026

In today’s episode, you’ll discover:

1. You will learn why people often hear the same message differently, and how misunderstanding can quietly cost sales, trust, and long-term relationships.
2. You will understand the way people process information can help you connect more effectively, ask better questions, and...

Aug 18, 2026

In today’s episode, you’ll discover:

1.     Why Active Listening earns its own dedicated step in the ESP (Easy Sales Process) — it's not a soft skill; it's the engine of the whole process.

2.     The 70/30 ratio: what it actually sounds like on a real call, and the three listening traps that quietly flip the ratio...

Aug 11, 2026

In today’s episode, you’ll discover:

1.  Most sales leaders accept that salespeople have been asked to do two jobs simultaneously: the human job, and why this needs to change to create greater sales results.

2.  That the human conversation is the only irreplaceable asset in sales. Everything around it - the prep,...