How The Right Words Turn Expertise into a Sales Pipeline with Sarra Richmond (Episode 263)

May 4, 2026

In today’s episode, you’ll discover:

1.  Why your voice is your most undervalued business asset.

2.  How generic "thought leadership" is costing you money.

3.  The specific process my guest uses to extract a salesperson or business owner’s real voice and turn it into content that generates inbound leads.

To support these three takeaways, I chose a quote from Harvey Mackay:

“You don’t need a big close as many sales reps believe. You risk losing your customer when you save all the good stuff for the end. Keep the customer actively involved throughout your presentation, and watch your results improve.”  

About Sarra Richmond:

Sarra Richmond, aka The Ghost, is a LinkedIn ghostwriter and founder positioning expert based in the UK. She extracts the voice, stories, and expertise founders already have and turns them into authority-building content that fills their pipelines. Known for her anti-corporate, voice-first approach, Sarra works with 7-figure founders and consultants who are tired of being their industry's best-kept secret.

How to Get in Touch with Sarra Richmond:

Website: www.theghost.house

Email:  [e-mail]

Gift: https://calendly.com/sarratheghost/20mins

Stalk me online!

Linktr.ee: https://linktr.ee/conniewhitman

Communication Style Assessment (CSA)™:  https://changingthesalesgame.com/communication-style-assessment/

 

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