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Changing The Sales Game

Jul 9, 2024

"Your customers are the judge, jury, and executioner for your value proposition.  They will be merciless if you don't find the fit!" - Alexander Osterwalder.  The percentage of businesses that do not know customers’ top buying criteria is frightening. A ton of research shows how few businesses know what their customers value, so they miss the mark with their value proposition. My guest today will reveal some of these stats and what to do about them so we can grow our business and revenue by making relevant tweaks where needed.




About Jaynie L. Smith: Jaynie is the CEO of Smart Advantage, Inc., a sales, marketing, and management consultancy whose clients range from mid-sized companies to Fortune 100. She consults nationally and internationally to help businesses define their competitive advantages.


She is the best-selling author of Creating Competitive Advantage, ranked in the top 1% on Amazon for many years.  She is also the author of Relevant Selling. 


Jaynie has been featured in Entrepreneur, Industry Week, Investor’s Business Daily, Profit Magazine, and PGA & Business Strategies Magazine, to name a few. She has appeared on ABC World News This Morning, Bloomberg News (radio and T.V.),, NPR affiliate WLRN, WABC radio, and many more.


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