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Changing The Sales Game

Jul 25, 2022

Recently I had a conversation with my oldest son about good and bad bosses and that there is much to learn from both types. I also shared that in my 20 years in corporate, before I started my buses 21 years ago, I had one amazing leader and 6 really bad bosses.  Notice I used the word boss for the bad ones and leader...


Jul 18, 2022

I know you have all heard me say that marketing and sales are married but are two very different things that are equally important to a business. I am great at all things sales, not so much at marketing or branding!  Even though they are all key ingredients for business and career success, building the right brand is...


Jul 11, 2022

I don’t think I have ever shared this on my podcast. I have a 7 Step sales process I use which is the premise of my #1 Best Selling book ESP:  Easy Sales Process – 7 Steps to Sales Success. 

 

The last step in my process is called CPR follow-up. This means consistent, persistent, respectful follow-up.   You get the...


Jul 4, 2022

I believe we all love a good story. In fact, we watch movies and TV shows because we love the storytelling that happens within them and the journey they take us on. But somehow in business, I think, we get a disconnect between storytelling, our brand, and marketing. 

 

Like me, I am sure many businesses spend tons...