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Changing The Sales Game

Jul 9, 2024

"Your customers are the judge, jury, and executioner for your value proposition.  They will be merciless if you don't find the fit!" - Alexander Osterwalder.  The percentage of businesses that do not know customers’ top buying criteria is frightening. A ton of research shows how few businesses know what their...


Jul 2, 2024

"To say my fate is not tied to your fate is like saying, 'Your end of the boat is sinking.'" - Hugh Downs.  I have always been part of a team, even as a business owner. I have learned, probably the hard way, that I can’t achieve success alone. Both while raising my kids and starting my business, I needed experts...


Jun 25, 2024

“Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin.  A component of marketing ourselves and our companies is becoming memorable to potential clients so they choose to do business with us. This involves different forms of media exposure. 

 

Publicity is one form of media...


Jun 18, 2024

“This is not hard sell-it’s heart sell.  Good questions get to the heart of the problem or the need very quickly, and the buyer doesn’t feel like he or she is being pushed” – Jeffrey Gitomer. Selling from the heart and building long-term relationships were intuitive for me and helped me quickly stand out from...


Jun 11, 2024

“In sales, a referral is the key to the door of resistance.” – Bo Bennett. For over 35 years, I have been blessed to live off referrals.  It’s all about building relationships so deeply that your ideal clients know you and know who to refer to you.  I have learned that the key is harnessing the power of magnetic...